The new top sales office in the city is the Sales and Design Tin for HL23, a stunning 11-residence Neil Denari-designed building that will cantilever over the High Line.
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(Daily News) -- Housed in a converted construction trailer, the back wall of the tin is a 11-by-11-foot window overlooking the construction site. Small and intimate, like the building, the tin allows prospective buyers to sit directly beneath the cast-iron legs of the High Line, staring at the hole in the ground that will become HL23. It's an incredible view of real estate in action - sexy, raw and no-frills. Developer Alf Naman, who owns the land where the sales tin sits as well as the building site, deserves props for this piece of machinery. Complete with a building model, a sitting area and a wall with pin-up architectural drawings, the Tin contains a bookshelf with Keith Haring, Egon Schiele and Julian Schnabel tomes. As a stand-alone piece of art, it looks like a still life of an architect at work. Pandiscio Co., manned by Richard Pandiscio, creative force behind the branding for the Neue Galerie Museum of German and Austrian art, transformed the trailer into the tin. "The better the building, the less you have to do a dance to make it sell," says Pandiscio, who also did the marketing materials for The Mark Hotel and Residences. "We wanted to simplify the sales office and allow buyers to witness the construction and site through this monster window." The Nanz doorknobs in this new development cost $500. A penthouse duplex goes for $11.5 million. Erin Boisson Aries of Brown Harris Stevens is handling the sales. Go to www.HL23.com for more information.
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