Hook Ikea Expecting Opening Day Frenzy, Planning Camp Out

The staff of the enormous Ikea at 1 Beard Street is expecting quite a crowd for the store's opening

(Racked) -- The staff of the enormous Ikea at 1 Beard Street is expecting quite a crowd for the store's opening, and is rising to the occasion by encouraging customers to camp out in front of the furniture warehouse in anticipation of the store's grand unveiling."Customers can begin lining up at IKEA Brooklyn at 9:00 AM on Monday morning, June 16, 2008—in advance of our June 18, 2008 opening. We are going to be doing something special for everyone on opening morning so you do not have to be the first, second, or third customer in line in order to share in the fun." So, feel free to crash the party as late as you wish.

At a press preview now in progress, officials from the Ikea Red Hook ran down for us the all-important FREEBIE PLAN for their grand opening.

First 35 adults on line get an EKTORP sofa;
Next 100 adults will receive a POÄNG chair;
First 100 children (under 18) will receive a Fanning, a soft toy in the shape of a heart;
and the first 2500 people through the door will be handed a gift card for values between $10 and $250.